Minister of Technology Encourages Zambians to Embrace Digital Innovation for Progress
Minister of Technology and Science, Felix Mutati, urged Zambians to leverage the potential of the internet and artificial intelligence (AI) for positive transformation, emphasizing the importance of contributing to knowledge through innovation and entrepreneurship. His remarks were made during the recent launch of a digital marketing book at the University of Zambia.
Minister Mutati highlighted the pivotal role of digital technology in revolutionizing marketing strategies, empowering consumers, and facilitating financial interventions.
He commended the authors, Clement and Rachel Sinyangwe, for their dedication in sharing knowledge through their book titled “Digital Marketing.”
Mrs. Rachel Sinyangwe, speaking at the event, expressed gratitude for the support received during the book’s creation, emphasizing the importance of marketing in business operations. Dr. Clement Sinyangwe praised Minister Mutati’s commitment to digital transformation, hailing him as a Digital Ambassador.
The event showcased Zambia’s ICT sector’s rapid growth, with internet connectivity reaching thirteen percent in 2023, benefiting over thirteen million citizens.
Minister Mutati unveiled government plans to establish digital transformation centers to promote digital literacy and bridge the skills gap.
The book launch marks a significant milestone in Zambia’s technological advancement, providing insights into digital marketing practices tailored to the local market while embracing global trends. It aims to enhance the sector’s knowledge base and foster collaboration among stakeholders.
Amid Zambia’s sixtieth independence celebration, initiatives like the digital marketing book launch underscore the country’s commitment to harnessing technology for progress and economic development. With ongoing support and innovation, Zambia is poised to utilize the internet and AI to drive prosperity for its people.
